Run Optimizely experiments targeting powerful segments built with your live ecommerce data. With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey! With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey! more Easily integrate your store with ODP with a few clicks Immediately start building powerful customer segments for activation Take advantage of auto-generated customer insights and observations data science
Funnel analysis Shopify Apps
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Server side UTM & ad attribution that beats ad blockers. Improve Meta ads ROAS & track net profit. Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link. Stop relying on fuzzy data: find out what's actually happening with first-party attribution data. Origin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link. Stop relying on fuzzy data: find out what's actually happening with first-party attribution data. more Beat ad blockers and unlock hidden order attribution data with Origin Pulse Find ROAS, CAC, LTV, and net profit for your ads & UTM links View the full customer journey before purchase with multi-touch attribution MCP: Connect to your favourite AI tools including Claude, ChatGPT, and Cursor Profit tracking: sync costs automatically or add manually for true net profit
Connect your ad accounts and Orphex reviews them daily, with the numbers behind each finding. Connect your ad accounts and Orphex reviews them every day, then writes up what it finds. Each finding names the campaign, audience or creative behind it, the money at stake, and the change to make, with the figures it was built from. Impact Analysis measures what a change actually caused, against what would have happened without it. Creative AI scores which image and video attributes performed. You can also use Orphex from ChatGPT, Claude or another AI assistant. Any change needs your approval. Connect your ad accounts and Orphex reviews them every day, then writes up what it finds. Each finding names the campaign, audience or creative behind it, the money at stake, and the change to make, with the figures it was built from. Impact Analysis measures what a change actually caused, against what would have happened without it. Creative AI scores which image and video attributes performed. You can also use Orphex from ChatGPT, Claude or another AI assistant. Any change needs your approval. more Use Orphex from ChatGPT, Claude or any AI assistant that supports MCP Daily findings that name the cause, the money at stake and the fix Impact Analysis shows what a change caused, not just what followed it Impact Analysis shows what a change caused, not just what followed it One change log for edits made in Orphex and in the ad platforms
Set up Google Analytics 4 in one click and track every sale — with accurate, refund-aware data. Google Analytics 4 is powerful but painful to set up — code, Tag Manager, and numbers that never match your real sales. This app fixes that. Connect GA4 in one click (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify. Add custom events, send data to multiple GA4 properties, link Google Ads conversions, and stay compliant with Consent Mode v2 — all from one screen. Google Analytics 4 is powerful but painful to set up — code, Tag Manager, and numbers that never match your real sales. This app fixes that. Connect GA4 in one click (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify. Add custom events, send data to multiple GA4 properties, link Google Ads conversions, and stay compliant with Consent Mode v2 — all from one screen. more One-click GA4 setup — no code, no Google Tag Manager, no developer needed Automatic ecommerce events: product views, cart, checkout, and purchases Refund tracking keeps your GA4 revenue accurate and reconciled with Shopify Custom events for clicks, form submissions, and scroll depth Google Ads tags, multiple GA4 properties, Consent Mode v2, and cross-device
More purchases with personalization based on visitor intent & automatic tracking. Our tool is designed to integrate effortlessly with your website, providing you with real-time data on user purchases, behavior, and much more. Pathmonk reads how each visitor behaves on your store in real time and serves personalized interactions at the peak of their intent, so more sessions end in a purchase. Unlock the full potential of your digital presence with real time personalization & automatic purchase tracking. Make data-driven decisions that propel your business forward. Our tool is designed to integrate effortlessly with your website, providing you with real-time data on user purchases, behavior, and much more. Pathmonk reads how each visitor behaves on your store in real time and serves personalized interactions at the peak of their intent, so more sessions end in a purchase. Unlock the full potential of your digital presence with real time personalization & automatic purchase tracking. Make data-driven decisions that propel your business forward. more Automated Reporting: Save time with automated reports tailored to your needs. Conversion Attribution: Understand which marketing efforts are paying off. User Behavior Insights: Beyond purchases, gain insights into how users interact.
All your data in one analytics platform. Export, report, analyze, and explore your data. Try it now. Connect all your sources of data together to understand how to grow your profit. Analyze multiple stores, marketing channels, and more like Amazon, Etsy and more. See how your Google Ads or Facebook Ads are performing on ROAS. Analyze your UPS labels or ShipStation costs. Connect your Stripe, Braintree, or PayPal accounts so you can analyze gateway fees and understand Gross Margin % or Profit. Get your Ecommerce Dashboard setup & working for your business! Connect all your sources of data together to understand how to grow your profit. Analyze multiple stores, marketing channels, and more like Amazon, Etsy and more. See how your Google Ads or Facebook Ads are performing on ROAS. Analyze your UPS labels or ShipStation costs. Connect your Stripe, Braintree, or PayPal accounts so you can analyze gateway fees and understand Gross Margin % or Profit. Get your Ecommerce Dashboard setup & working for your business! more Unlock your data and access mission critical information to grow your business. Export your date and integrate it with other mission critical services. Analyze your business, products, customers, and get your team on the same page. Share and export your reports to PDF, Excel, CSV, Google Sheets. Scheduled reports are automatically sent via email or to Google Sheets.
Record user sessions, understand your customer, and provide versatile surveys to improve your store See the browser, session length, location, and timestamp for each session alongside the session recording. Gains insight into customer behavior so you can analyze and focus on what’s important, or eliminate elements that are not working. Create simple surveys to learn directly from your customers. Ask short questions that integrate seamlessly into the checkout page. Open a direct line of communication that allows you to spot pain points in your store so you can drive up performance. See the browser, session length, location, and timestamp for each session alongside the session recording. Gains insight into customer behavior so you can analyze and focus on what’s important, or eliminate elements that are not working. Create simple surveys to learn directly from your customers. Ask short questions that integrate seamlessly into the checkout page. Open a direct line of communication that allows you to spot pain points in your store so you can drive up performance. more Convert visitors into customers. Replay full session recordings to understand UX Easy to read insights and ecommerce specific segmentation Build a connection with your customers with post-purchase surveys Easy to read insights take the guesswork out of why a landing is not converting Centralize survey responses to better understand user feedback
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit Transform raw data from Shopify, subscription, and marketing channels into clear growth plans. Brand or agency, Peel saves time, effort, and dollars blindly spent on chasing repeat purchases. With dozens of ready-made templates and 150+ metrics, stay on top of LTV, AOV, churn, and cohort trends with the best retention analytics platform for long-term profitability. Enrich Klaviyo flows & Meta ads, automate daily updates to Slack/Email, and stay on top of retention & subscription analytics. Transform raw data from Shopify, subscription, and marketing channels into clear growth plans. Brand or agency, Peel saves time, effort, and dollars blindly spent on chasing repeat purchases. With dozens of ready-made templates and 150+ metrics, stay on top of LTV, AOV, churn, and cohort trends with the best retention analytics platform for long-term profitability. Enrich Klaviyo flows & Meta ads, automate daily updates to Slack/Email, and stay on top of retention & subscription analytics. more Retention Analytics: Track repurchase rate, churn, get daily slack/email digests Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta Product Analytics: SKU-level insights, product bundles, customer journeys Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Easily see your Sales by State report. Report sales by state for calculating sales tax. "Report Sales by State" allows merchants to easily generate detailed sales reports for each USA state. This app provides an easy-to-use interface where merchants can quickly see their total sales by state, as well as the number of orders in each state. With the help of this powerful data analysis app, merchants can focus on the states that have more potential in bringing them more sales and revenue. Merchants can also estimate sales tax per state. "Report Sales by State" allows merchants to easily generate detailed sales reports for each USA state. This app provides an easy-to-use interface where merchants can quickly see their total sales by state, as well as the number of orders in each state. With the help of this powerful data analysis app, merchants can focus on the states that have more potential in bringing them more sales and revenue. Merchants can also estimate sales tax per state. more Easily see a snapshot of all your sales by U.S. state. Easily sort U.S. states by the most number of orders. Easily sort U.S. states by the most amount of sales. Custom feature requests welcomed! Fast support in 1-2 hours if not 24hrs.
Easily integrate with PostHog in one simple, no-code and plug-n-play setup. Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements. Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements. more Plug-and-play. Track customers across all surfaces: storefront, checkout and post-purchase. Compatible with Checkout Extensibility. Simplified customer privacy and GDPR compliance.
Improve online-store UX, SEO, and sales with heatmaps, replays, popups, and ecommerce tracking. Plerdy helps Shopify merchants improve store UX, SEO, and conversions with clear behavior analytics. Use heatmaps to see clicks, scroll depth, cursor movement, and drop-off areas. Watch session replays to understand how visitors browse, add products, and face UX issues. Create popups to collect emails, promote offers, and recover visitors. Review SEO data for titles, descriptions, keywords, and pages. Track ecommerce events to connect visitor behavior with purchases and revenue. Plerdy helps Shopify merchants improve store UX, SEO, and conversions with clear behavior analytics. Use heatmaps to see clicks, scroll depth, cursor movement, and drop-off areas. Watch session replays to understand how visitors browse, add products, and face UX issues. Create popups to collect emails, promote offers, and recover visitors. Review SEO data for titles, descriptions, keywords, and pages. Track ecommerce events to connect visitor behavior with purchases and revenue. more Heatmaps — Find clicks, scroll depth, and where visitors drop off. Session replay — Watch visitor actions and find UX issues fast. Smart popups — Collect leads, promote offers, and recover sales. Daily SEO insights — Check titles, descriptions, keywords, and pages. Ecommerce tracking — See which visitor actions lead to conversions.
Effortlessly track profit and loss, growth channels, customer LTV and behavior all-in-one app. Pliable equips consumer brands with insights and reports for critical business decisions to scale growth. Track sales across platforms, profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, ad spend and revenue attribution, shareable email reports, CAC payback tools, and industry-leading cohort analysis. Pliable equips consumer brands with insights and reports for critical business decisions to scale growth. Track sales across platforms, profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, ad spend and revenue attribution, shareable email reports, CAC payback tools, and industry-leading cohort analysis. more P&L- Make decisions with key metrics on one real-time dashboard (Shopify+Amazon) LTV insights- Measure CLTV for audience segments for long term growth Channel Analytics - Attribution overview, anomaly detection, campaign drill down Product Analytics- Analyze product trends across marketplaces and by category. Campaign Analysis- see CAC & Revenue trends for channel and audience segments
A multichannel AI analytics platform built to unify your ecommerce data and actively grow revenue. Centralize 45+ data sources in one dashboard. Track profit and loss, acquisition (ad spend, blended CAC, ROAS, MER, top-performing ads), retention (LTV, cohorts), merchandising (product performance, inventory) with out-of-the-box dashboards—or build custom metrics and reports. Polar even grows your revenue by recovering Klaviyo’s missed store abandoners, enriching ads for better ROAS with server-side attribution, and building 1:1 customer journeys on Klaviyo that test & optimize themselves. Centralize 45+ data sources in one dashboard. Track profit and loss, acquisition (ad spend, blended CAC, ROAS, MER, top-performing ads), retention (LTV, cohorts), merchandising (product performance, inventory) with out-of-the-box dashboards—or build custom metrics and reports. Polar even grows your revenue by recovering Klaviyo’s missed store abandoners, enriching ads for better ROAS with server-side attribution, and building 1:1 customer journeys on Klaviyo that test & optimize themselves. more 1-click integrations: Shopify, Amazon, Google, Meta, Tiktok, Klaviyo, and more Custom reports & KPIs: Spend, CAC, LTV, ROAS, CVR, Cohorts, Inventory, and more Missed revenue detection: Recover Klaviyo’s lost abandoners automatically Attribution accuracy: Track more conversions with Polar’s server-side pixel Omnichannel reporting: One view across brands, stores, markets and channels
Connect your store data to Looker Studio, Google Sheets, and BigQuery. Reports update automatically. Porter connects your Shopify sales, orders, products, and customer data to Looker Studio, Google Sheets, and BigQuery. No SQL. No code required. When you connect Shopify alongside your ad accounts, Porter blends the data automatically. See ad spend and revenue in the same table, broken down by campaign and channel. No manual joins. Build custom metrics in plain language. Set up automated reports to Slack or Gmail. Start with free e-commerce report templates. Porter connects your Shopify sales, orders, products, and customer data to Looker Studio, Google Sheets, and BigQuery. No SQL. No code required. When you connect Shopify alongside your ad accounts, Porter blends the data automatically. See ad spend and revenue in the same table, broken down by campaign and channel. No manual joins. Build custom metrics in plain language. Set up automated reports to Slack or Gmail. Start with free e-commerce report templates. more Sync Meta Ads, Google Ads, TikTok, and 20+ sources to report true ROAS Combine your store revenue with ad spend, analytics, and CRM in one view See new vs. repeat customer revenue broken down by channel and campaign Build custom metrics like cost per order by describing it in plain language Start with free e-commerce report templates connected to your data
No-code Power BI integration. Export store data to Power BI to build any reports you need easily. Power BI Connector for Shopify is a Power BI Shopify integration app enabling easy Shopify data export to Microsoft Power BI for further visualization and data analysis. Connect Shopify to Power BI and build interactive Shopify reports to analyze inventory, customers, orders etc. Power BI Connector is a no-code and ready-to-use integration. It will be useful for Shopify store owners/managers willing to measure the KPIs and increase margin and Shopify profit with transparent Shopify reporting. Power BI Connector for Shopify is a Power BI Shopify integration app enabling easy Shopify data export to Microsoft Power BI for further visualization and data analysis. Connect Shopify to Power BI and build interactive Shopify reports to analyze inventory, customers, orders etc. Power BI Connector is a no-code and ready-to-use integration. It will be useful for Shopify store owners/managers willing to measure the KPIs and increase margin and Shopify profit with transparent Shopify reporting. more Export Shopify data to Power BI and transfer raw data into interactive report Schedule automated refresh for real-time Shopify Power BI reports Merge Shopify data with other data sources (CRM, ERP etc) for complex reporting Keep your store data safe (our app does not collect any customer data) Apply filters to select data you need. Export any Shopify data in unlimited rows
True Marketing Attribution, Ad Intelligence & Anomaly Detection powered by D2C Semantic Layer Your AI-powered marketing analyst that never sleeps. Stop reconciling conflicting numbers from different platforms (Meta, Google, etc), and Shopify. Get true multi-touch attribution powered by D2C context. Know which campaigns drive real revenue and why. AI agents automatically detects drops/spikes, diagnoses root causes, and optimizes ad spend in seconds. Your AI-powered marketing analyst that never sleeps. Stop reconciling conflicting numbers from different platforms (Meta, Google, etc), and Shopify. Get true multi-touch attribution powered by D2C context. Know which campaigns drive real revenue and why. AI agents automatically detects drops/spikes, diagnoses root causes, and optimizes ad spend in seconds. more Find Why Performance Drops in Seconds with AI Root Cause Analysis Creative Intelligence That Shows What Works and Why Auto-Optimize Ad Budgets Based on Actual Profit Impact True Multi-Touch Attribution with D2C Context Unified Marketing Dashboard with Business Context
Stop losing sales: AI, replays, heatmaps, surveys & checkout recording optimize conversions fast Trusted by 7,000+ Shopify stores to recover lost sales with session recording. Propel Replay shows you where shoppers abandon cart so you can fix the friction. Record checkout sessions on Shopify Plus, understand replays with AI, use heatmaps to spot ignored buttons, and run surveys to learn why shoppers didn't buy. Running ads? Identify bots and competitors draining your budget. AI insights flag conversion drops before they hurt revenue. CRO from real customer behavior. Installs in minutes. Trusted by 7,000+ Shopify stores to recover lost sales with session recording. Propel Replay shows you where shoppers abandon cart so you can fix the friction. Record checkout sessions on Shopify Plus, understand replays with AI, use heatmaps to spot ignored buttons, and run surveys to learn why shoppers didn't buy. Running ads? Identify bots and competitors draining your budget. AI insights flag conversion drops before they hurt revenue. CRO from real customer behavior. Installs in minutes. more Watch LIVE & recorded session replays to spot friction & cart abandonment No time to watch replays? Ask the AI Assistant what's costing you sales Use heatmaps to spot ignored add-to-cart buttons, distractions & broken layouts Run on-site surveys to learn why shoppers didn't buy or abandoned checkout Spot bots & competitor clicks draining your ad spend with IP & traffic source
Recover the abandoned carts Klaviyo misses. More revenue, no flow changes. Your Klaviyo flows don’t recover every abandoned cart when some abandons aren’t linked to an actionable contact at the right time. QTrack links more abandons and visits to contacts (mobile and desktop) and sends them into Klaviyo as usable events to trigger your existing automations, without changing your flows. So you can follow up more high-intent shoppers. These signals can also power WhatsApp scenarios via Wax or Simio. Designed to support GDPR requirements. Easy to install. Your Klaviyo flows don’t recover every abandoned cart when some abandons aren’t linked to an actionable contact at the right time. QTrack links more abandons and visits to contacts (mobile and desktop) and sends them into Klaviyo as usable events to trigger your existing automations, without changing your flows. So you can follow up more high-intent shoppers. These signals can also power WhatsApp scenarios via Wax or Simio. Designed to support GDPR requirements. Easy to install. more Recover the abandoned carts Klaviyo doesn't see Capture anonymous visitors for your recovery flows Activate your existing Klaviyo flows — no setup changes Cross-device recovery (mobile + desktop) GDPR compliant — legitimate interest basis
Realtime analytics for your store. Track live visitors, carts and abandoned checkouts as they happen RealtimeStack shows you exactly what's happening in your store the moment it happens. Track every product view, search, cart addition, checkout and abandonment in real time — live data, not yesterday's reports. Explore customer activity in a 3D world view and live tables that update instantly. Spot broken links, catch out-of-stock demand, see where traffic comes from and measure ad campaigns as they run, before problems cost you sales. Built for merchants who want to see, not guess. RealtimeStack shows you exactly what's happening in your store the moment it happens. Track every product view, search, cart addition, checkout and abandonment in real time — live data, not yesterday's reports. Explore customer activity in a 3D world view and live tables that update instantly. Spot broken links, catch out-of-stock demand, see where traffic comes from and measure ad campaigns as they run, before problems cost you sales. Built for merchants who want to see, not guess. more Live feed of every customer action — views, searches, carts and checkouts Spot behaviour trends instantly with live, auto-updating data tables World map showing real-time locations of your active shoppers Track and measure the impact of your ad campaigns in real time and historically Instant visibility into bots, broken links and out-of-stock product demand
Customer analysis for CPG stores for customer retention. Uses RFM, cohorts, customer segmenting, etc For shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base. Schedule email reports for your whole team so everyone is up-to-date with your store's growth opportunities. For shops selling CPG and other consumable goods: have your customer behavior analyzed to calculate dozens of metrics and give you actionable advice around finding and keeping loyal customers. Automatically builds customer segments so your marketing hits the right customers, at the right time. Sends that back to Shopify via tagging or Klaviyo for an integrated view of your customer base. Schedule email reports for your whole team so everyone is up-to-date with your store's growth opportunities. more Advice tailored to your metrics and performance highlighting your opportunities Dashboards for loyal customers, getting repeat customers, downturns Customer Segmenting with RFM, grading, cohorts, and visual customer grids Learn how products influence customer lifetime behavior and AOV, LTV, and RPR Sync segments to Shopify tags to integrate into the rest of your marketing stack
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About Funnel analysis Apps for Shopify
Funnel analysis apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a funnel analysis app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best funnel analysis solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.