App integrates your store with Google Tag Manager and sends e-commerce events to dataLayer. This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms. This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms. more Automatically install Google Tag Manager code across all your store pages Track e-commerce events fully compatible with Google Analytics standards Set up tracking in minutes with pre-configured Google Tag Manager templates
Purchase tracking Shopify Apps
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Accurate conversion tracking & analytics for Google Ads, GA4, Meta & TikTok with multiple pixels. When browsers block cookies, ad platforms miss conversions and optimize on incomplete data. TagFly restores accurate conversion tracking with server-side tracking (CAPI) for Google Ads, Google Analytics 4 (GA4), Meta, TikTok, Pinterest & Snapchat. Prebuilt GTM containers set up in minutes, no coding. Multi-market tracking supports Shopify Markets: track pixels, currencies & conversions per market. Real-time analytics dashboard verifies every event; Consent Mode v2 is built in for GDPR & CCPA. When browsers block cookies, ad platforms miss conversions and optimize on incomplete data. TagFly restores accurate conversion tracking with server-side tracking (CAPI) for Google Ads, Google Analytics 4 (GA4), Meta, TikTok, Pinterest & Snapchat. Prebuilt GTM containers set up in minutes, no coding. Multi-market tracking supports Shopify Markets: track pixels, currencies & conversions per market. Real-time analytics dashboard verifies every event; Consent Mode v2 is built in for GDPR & CCPA. more Server-side conversion tracking recovers sales lost to iOS & ad blockers Multi-market tracking for Shopify Markets — pixels & currencies per market Prebuilt GTM containers for Google Ads, Google Analytics 4, Meta & TikTok Real-time analytics dashboard — verify every ad conversion as it fires Consent Mode v2 built in — GDPR & CCPA compliant tracking, no extra setup
Tealium connects customer data so brands can connect with their customers. The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform. The Tealium application is built for users who have and want to integrate their Shopify and Tealium iQ Tag Manager (TiQ). This application allows for TiQ to run on your Shopify sites, enabling the ability for tag management within your Tealium instance. The application implements Tealium's standard data layer, uses the new Shopify Pixel events to send data, and fully integrates with Shopify's customer privacy settings without the need for a third party consent management platform. more Comprehensive support for Shopify web pixel events. Seamless integration with Tealium’s Universal Data Object (UDO). Efficient server-side tracking capabilities. Ensures user privacy, without the need for third-party consent platforms. Built-in debugging functionality for easy troubleshooting.
Marketing attribution for your e-commerce business. Ground truth marketing measurement. ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys. ThoughtMetric integrates with all of your marketing platforms so you can easily identify which marketing channels are working and which ones aren't. Don't settle for a world where all of your marketing data is siloed and every channel takes credit for the same conversion. With ThoughtMetric, you can see your true marketing ROI across all your digital channels. ThoughtMetric detects the true source of a conversion using a combination of pixel tracking data and customer surveys. more Ground truth marketing analytics Multi Touch Attribution Discover Top-Performing Ads Analyze Ad Creatives Customer analytics
Unlimited CAPI tracking: Facebook Ads, OpenAI Ads, TikTok Pixel, Pinterest Pixel, Google Ads & more Dominate your ads & boost your ROAS with TiXel's multipixel tracking, including Facebook Pixel/Meta Pixel (for Meta Ads), Tik Tok Pixel (for TikTok Ads), OpenAI pixel (for ChatGPT Ads), Snapchat Pixel, Pinterest Pixel Tag, Reddit Ads & Google Ads. Say goodbye to iOS 14 restrictions with CAPI (Conversion API) for accurate tracking via Shopify Web Pixel integration directly in Checkout and enjoy real-time reports & insights. TiXel is an independent app and is not officially related to any platform Dominate your ads & boost your ROAS with TiXel's multipixel tracking, including Facebook Pixel/Meta Pixel (for Meta Ads), Tik Tok Pixel (for TikTok Ads), OpenAI pixel (for ChatGPT Ads), Snapchat Pixel, Pinterest Pixel Tag, Reddit Ads & Google Ads. Say goodbye to iOS 14 restrictions with CAPI (Conversion API) for accurate tracking via Shopify Web Pixel integration directly in Checkout and enjoy real-time reports & insights. TiXel is an independent app and is not officially related to any platform more Supports TikTok, Facebook (Meta), OpenAI (ChatGPT Ads), Pinterest, Snap & more Bypass iOS 14 & AdBlock tracking issues with Server-Side Conversions API (CAPI) Track sales from TikTok Shop, TikTok Feed, Pixel Facebook, Instagram Shop & more Boost ad conversions: Track real-time events & simplify advertising in one place Works with Roposo Clout, DSers, Zendrop, wetracked and dropshipping stores
Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. more Net Profit tracker: Know your financial health with a real-time Profit Dashboard Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon. Product Analytics & Marketing Attribution: Product-level & ad-level Net profit. Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
Boost ROAS & retargeting ads! Facebook Pixels, Meta, TikTok, w/Conversion API & Server Side tracking This Facebook pixel Shopify app gives complete data for better ad campaign decision-making with detailed analytics. Turbocharge social media ad campaigns on Facebook Ads & TikTok Ads by tracking customer behavior w/ Conversion API, Server Side Tracking, UTMs, TikTok Pixel, & Pixels Facebook. Use robust meta pixel Shopify data to build lookalike & retargeting audiences. Trackify Facebook pixels Shopify app automates ad feeds with catalog management. Works w/ Instagram Ads & Snapchat Ads too! This Facebook pixel Shopify app gives complete data for better ad campaign decision-making with detailed analytics. Turbocharge social media ad campaigns on Facebook Ads & TikTok Ads by tracking customer behavior w/ Conversion API, Server Side Tracking, UTMs, TikTok Pixel, & Pixels Facebook. Use robust meta pixel Shopify data to build lookalike & retargeting audiences. Trackify Facebook pixels Shopify app automates ad feeds with catalog management. Works w/ Instagram Ads & Snapchat Ads too! more Track pixels for multiple ad platforms: Facebook (Meta), TikTok & Snapchat Create custom audiences based on the niche, collection, date, and activity time Real-time event tracking; reliable Facebook pixel Shopify app for your store Create highly targeted Shopify custom, look-alike & retargeting audiences Advanced tracking features, conversion API, server side events & audience/feed
Integrate Google Analytics 4 and Google Ads effortlessly. Save your time and energy for your store. Effortlessly connect your store to Google Analytics 4 and Google Ads with Trackywise. Our app prioritizes ease of use with a streamlined setup process. Get quality data tracking and clear reporting to optimize your marketing campaigns. Focus on what matters most - growing your business. Effortlessly connect your store to Google Analytics 4 and Google Ads with Trackywise. Our app prioritizes ease of use with a streamlined setup process. Get quality data tracking and clear reporting to optimize your marketing campaigns. Focus on what matters most - growing your business. more Seamless GA4 and Google Ads Ecommerce Integration - no coding required. Configure recommended GA4 account settings with the click of a button. Key ecommerce events including purchase and refund. Add recommended custom dimensions, metrics and audiences with one click. Works with Checkout, Thank you and Order Status Extensibility.
TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad. Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively. Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively. more AI Ad Tracking & Attribution Customer Journeys for each order Creative Breakdown Ads Manager for all ad platforms Profit Tracking
Instantly track 15 cloud-mode events, 17 product properties & 19 user traits and into Twilio Segment Littledata connects your Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the device-mode or cloud-mode destinations that Segment supports. Littledata connects your Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the device-mode or cloud-mode destinations that Segment supports. more Server-side tracking revenue to match your revenue with Shopify No-code setup of a complete ecommerce schema Capture every customer touch point, including checkout steps and post-purchase Push customer and marketing data to any Twilio Segment destination Built for data experts - making it ridiculously easy to get accurate data
Server-Side Tracking and Consumer Identity Network for Facebook CAPI pixel and Google Ad pixel. Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently. Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently. more Server side tracking for Facebook Pixel, CAPI, Google Ads, Tiktok, and ad pixels Customer identity network matches your website traffic to valid consumer profile Send more cart abandonment emails through Klaviyo integration. Custom events, Bot filtering, Conversion API, Claude CLI and MCP and more One-click integration with Shopify and Facebook in minutes
Integrate with Google Ads Tracking, Google Tag Manager and GA4 with a few steps. No more fear of missing conversion tracking when all stores ( From Basic shops to Plus Shops) are upgraded to Checkout Extensibility. Uptag now supports you in tracking purchase events with new Checkout Extensibility. Integrate with Google Ads, Google Tag (GTM), and Google Analytics 4 tracking without embedding codes. With a few step-by-step instructions, UpTag enriches the data layer with comprehensive E-commerce events (Page_View, View_Item, Add_To_Cart, Begin_Checkout, Tracking_Purchase) No more fear of missing conversion tracking when all stores ( From Basic shops to Plus Shops) are upgraded to Checkout Extensibility. Uptag now supports you in tracking purchase events with new Checkout Extensibility. Integrate with Google Ads, Google Tag (GTM), and Google Analytics 4 tracking without embedding codes. With a few step-by-step instructions, UpTag enriches the data layer with comprehensive E-commerce events (Page_View, View_Item, Add_To_Cart, Begin_Checkout, Tracking_Purchase) more [CHANGE LOG | JUNE 2024] Update tracking events in the Checkout Extensibility Integrate with Google Analytics 4, Google Tag, Google Ads Tracking. Purchase event integrated. Pre-built data layer with e-commerce events and user data.
UTM Ad Conversion Tracking provides simple UTM Sales Tracking & Analytical Insight for Ad Campaigns. Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking. Use UTM Data to track UTM Sales performance for your ad campaigns with specialized UTM analytics. Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking. Use UTM Data to track UTM Sales performance for your ad campaigns with specialized UTM analytics. more UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium. UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium Get geo location, cart additions, removals, purchases, and UTM sales reports. Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight. UTM Analytics optimize ad conversion costs from Facebook and Google Ads tracking
Connect your store to your analytics and marketing tools in minutes. Vendo is a data integration platform that helps you connect your Shopify store with your marketing and analytics tools. With Vendo, you track website data, improve your tracking accuracy with first-party cookie, capture of UTMs and click IDs, and link anonymous visitor data to customer profiles. Vendo also sync customer and order data and deploy website widgets with one click, all without writing any code. Vendo integrates with Mixpanel, OneSignal, BigQuery, Segment, and Customer.io. Vendo is a data integration platform that helps you connect your Shopify store with your marketing and analytics tools. With Vendo, you track website data, improve your tracking accuracy with first-party cookie, capture of UTMs and click IDs, and link anonymous visitor data to customer profiles. Vendo also sync customer and order data and deploy website widgets with one click, all without writing any code. Vendo integrates with Mixpanel, OneSignal, BigQuery, Segment, and Customer.io. more Client and server-side tracking across storefront and checkout Cookieless tracking with improved anonymous user identification Unified customer profiles across sessions, devices, and backend data. 1st party UTMs and ad click IDs retention for accurate attribution Free historical data syncs available for all destinations.
Partner up with other people, partners or multivendors. Sell their products and share the revenue. The app manages your vendors & partners, calculate their share of revenue/profit and which you can payouts to them. The app is also useful for calculating royalties for anyone whose products you are selling in your store. The app can also be used if you are running a multi-vendor platform on your store in which you can sell products of other people. Each of your vendors/partners will get a dashboard where they can login and view analytics of their sales and revenue. Send payouts when you need. The app manages your vendors & partners, calculate their share of revenue/profit and which you can payouts to them. The app is also useful for calculating royalties for anyone whose products you are selling in your store. The app can also be used if you are running a multi-vendor platform on your store in which you can sell products of other people. Each of your vendors/partners will get a dashboard where they can login and view analytics of their sales and revenue. Send payouts when you need. more Sell products of other people in your store and share revenue. Every partner/vendor gets their own dashboard to view analytics and stats. Can also be used for setting up royalties for your partners. Send share of profit/revenue to your partners via PayPal or any form of payment Easy to use interface. No coding required. Easy setup. Unlimited everything.
Track your store sales activity directly on your Vestaboard Inform and inspire all at once by connecting Shopify with Vestaboard. Link your preferred Shopify store account to send analytics summaries and celebratory messages to your Vestaboard anytime a new sale occurs. Inform and inspire all at once by connecting Shopify with Vestaboard. Link your preferred Shopify store account to send analytics summaries and celebratory messages to your Vestaboard anytime a new sale occurs. more Keep up with real-time sale notifications Get up-to-date storefront summaries Customize how often you want to get sales information
Vibe.co Pixel streamlines pixel installation for merchants with reliable tracking. Vibe.co Pixel helps merchants measure how their CTV campaigns drive traffic, leads, and purchases on their Shopify store. It simplifies pixel installation and enables tracking of key customer actions without complex setup. With clear visibility into customer behavior and campaign performance, merchants can make more informed marketing decisions. Vibe.co Pixel helps merchants measure how their CTV campaigns drive traffic, leads, and purchases on their Shopify store. It simplifies pixel installation and enables tracking of key customer actions without complex setup. With clear visibility into customer behavior and campaign performance, merchants can make more informed marketing decisions. more Measure how your CTV campaigns drive site visits, leads, and purchases. Capture key customer actions like product views and add to cart. Measure purchases and checkout activity from CTV-driven visitors.
The unified commerce layer for DTC — one customer, one profile, every channel. vyg.ai is the unified commerce layer for Shopify brands — one profile per customer, built from every order, conversation, and on-site signal. Orders, checkouts, SMS and email conversations, browsing behavior: all of it collapses into a single customer timeline instead of a dozen disconnected tools. Install once to connect your store, and get high-converting SMS cart recovery running immediately — with the full unified commerce platform live underneath it from day one. vyg.ai is the unified commerce layer for Shopify brands — one profile per customer, built from every order, conversation, and on-site signal. Orders, checkouts, SMS and email conversations, browsing behavior: all of it collapses into a single customer timeline instead of a dozen disconnected tools. Install once to connect your store, and get high-converting SMS cart recovery running immediately — with the full unified commerce platform live underneath it from day one. more One unified customer profile — orders, conversations, on-site behavior Automatic identity matching — no manual lists or CSV exports Query your data programmatically via the vyg.ai MCP Read-only by design — never writes to your customers or orders Live agents and programmatic SMS across the full customer journey
Watch shoppers browse in real time and learn which sources, pages, and paths lead to conversions. Watch store activity as it happens. See where visitors come from, the pages they view, how long they stay, and the paths they take. Track traffic sources, campaigns, conversions, bounce rates, and locations through clear reports and maps. Filter your own visits, schedule alerts and email reports, and export or share results. Setup takes minutes: enable the theme app embed without editing code. Tracking is invisible and adds no badge to your storefront. Watch store activity as it happens. See where visitors come from, the pages they view, how long they stay, and the paths they take. Track traffic sources, campaigns, conversions, bounce rates, and locations through clear reports and maps. Filter your own visits, schedule alerts and email reports, and export or share results. Setup takes minutes: enable the theme app embed without editing code. Tracking is invisible and adds no badge to your storefront. more Watch visitors move through your store in real time See traffic sources, landing pages, locations, and devices Follow page-by-page visitor paths and time spent on each page Track campaigns, conversions, bounce rates, and repeat visits Get scheduled reports, traffic alerts, and downtime notifications
Server-side conversion tracking that gets the sales browsers miss to Meta, Google and more. Ad blockers, iPhone privacy settings and browser limits stop many sales from reaching your ad platforms, so good campaigns look like bad ones. GTM Assistant adds server-side conversion tracking to your browser tracking, sending each sale directly to GA4, Google Ads, the Meta Conversions API, TikTok, Pinterest, Klaviyo and more. Event deduplication counts every sale once. Fixable problems are fixed automatically; the rest trigger an instant alert. Our team sets it up with you. Ad blockers, iPhone privacy settings and browser limits stop many sales from reaching your ad platforms, so good campaigns look like bad ones. GTM Assistant adds server-side conversion tracking to your browser tracking, sending each sale directly to GA4, Google Ads, the Meta Conversions API, TikTok, Pinterest, Klaviyo and more. Event deduplication counts every sale once. Fixable problems are fixed automatically; the rest trigger an instant alert. Our team sets it up with you. more Server-side conversion tracking for Meta CAPI, Google Ads, GA4, TikTok and more Supports Google Consent Mode v2 and each shopper's consent choice Fixes tracking problems automatically, and alerts you instantly when it cannot Works alongside the Google & YouTube and Meta apps - nothing to remove Setup done together with our team, with ongoing tracking support included
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About Purchase tracking Apps for Shopify
Purchase tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a purchase tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best purchase tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.