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UTM tracking Shopify Apps

Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.

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We've analyzed thousands of utm tracking apps to identify the top performers based on ratings and install counts.

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Capture conversions on TikTok with our app using CAPI and essential metrics. Stay ahead of pixel tracking changes with Parkour Pixel. Our advanced system ensures accurate data collection across TikTok giving you actionable insights to optimize campaigns. With Parkour Pixel + Advanced Conversion API, capture every interaction precisely, feeding key data to algorithms for improved ROAS. Setup takes just 2 minutes, no coding required, with a step-by-step guide for a quick and hassle-free process. Stay ahead of pixel tracking changes with Parkour Pixel. Our advanced system ensures accurate data collection across TikTok giving you actionable insights to optimize campaigns. With Parkour Pixel + Advanced Conversion API, capture every interaction precisely, feeding key data to algorithms for improved ROAS. Setup takes just 2 minutes, no coding required, with a step-by-step guide for a quick and hassle-free process. more Track TikTok events with Conversion API Advanced server-side tracking to bypass iOS 14 & ad blockers Real-time UTM tracking for data-driven ad decisions Manage multi-pixels with one intuitive dashboard Maximize ROAS with premium event matching & accurate attribution

5.0(Reviews)

Set up Google Analytics 4 in one click and track every sale — with accurate, refund-aware data. Google Analytics 4 is powerful but painful to set up — code, Tag Manager, and numbers that never match your real sales. This app fixes that. Connect GA4 in one click (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify. Add custom events, send data to multiple GA4 properties, link Google Ads conversions, and stay compliant with Consent Mode v2 — all from one screen. Google Analytics 4 is powerful but painful to set up — code, Tag Manager, and numbers that never match your real sales. This app fixes that. Connect GA4 in one click (no code, no GTM) and every ecommerce event is tracked automatically: product views, cart, checkout, and purchases. Refunds are tracked too, so your GA4 revenue reconciles with Shopify. Add custom events, send data to multiple GA4 properties, link Google Ads conversions, and stay compliant with Consent Mode v2 — all from one screen. more One-click GA4 setup — no code, no Google Tag Manager, no developer needed Automatic ecommerce events: product views, cart, checkout, and purchases Refund tracking keeps your GA4 revenue accurate and reconciled with Shopify Custom events for clicks, form submissions, and scroll depth Google Ads tags, multiple GA4 properties, Consent Mode v2, and cross-device

5.0(Reviews)

More purchases with personalization based on visitor intent & automatic tracking. Our tool is designed to integrate effortlessly with your website, providing you with real-time data on user purchases, behavior, and much more. Pathmonk reads how each visitor behaves on your store in real time and serves personalized interactions at the peak of their intent, so more sessions end in a purchase. Unlock the full potential of your digital presence with real time personalization & automatic purchase tracking. Make data-driven decisions that propel your business forward. Our tool is designed to integrate effortlessly with your website, providing you with real-time data on user purchases, behavior, and much more. Pathmonk reads how each visitor behaves on your store in real time and serves personalized interactions at the peak of their intent, so more sessions end in a purchase. Unlock the full potential of your digital presence with real time personalization & automatic purchase tracking. Make data-driven decisions that propel your business forward. more Automated Reporting: Save time with automated reports tailored to your needs. Conversion Attribution: Understand which marketing efforts are paying off. User Behavior Insights: Beyond purchases, gain insights into how users interact.

0.0(Reviews)

All your data in one analytics platform. Export, report, analyze, and explore your data. Try it now. Connect all your sources of data together to understand how to grow your profit. Analyze multiple stores, marketing channels, and more like Amazon, Etsy and more. See how your Google Ads or Facebook Ads are performing on ROAS. Analyze your UPS labels or ShipStation costs. Connect your Stripe, Braintree, or PayPal accounts so you can analyze gateway fees and understand Gross Margin % or Profit. Get your Ecommerce Dashboard setup & working for your business! Connect all your sources of data together to understand how to grow your profit. Analyze multiple stores, marketing channels, and more like Amazon, Etsy and more. See how your Google Ads or Facebook Ads are performing on ROAS. Analyze your UPS labels or ShipStation costs. Connect your Stripe, Braintree, or PayPal accounts so you can analyze gateway fees and understand Gross Margin % or Profit. Get your Ecommerce Dashboard setup & working for your business! more Unlock your data and access mission critical information to grow your business. Export your date and integrate it with other mission critical services. Analyze your business, products, customers, and get your team on the same page. Share and export your reports to PDF, Excel, CSV, Google Sheets. Scheduled reports are automatically sent via email or to Google Sheets.

5.0(Reviews)

Record user sessions, understand your customer, and provide versatile surveys to improve your store See the browser, session length, location, and timestamp for each session alongside the session recording. Gains insight into customer behavior so you can analyze and focus on what’s important, or eliminate elements that are not working. Create simple surveys to learn directly from your customers. Ask short questions that integrate seamlessly into the checkout page. Open a direct line of communication that allows you to spot pain points in your store so you can drive up performance. See the browser, session length, location, and timestamp for each session alongside the session recording. Gains insight into customer behavior so you can analyze and focus on what’s important, or eliminate elements that are not working. Create simple surveys to learn directly from your customers. Ask short questions that integrate seamlessly into the checkout page. Open a direct line of communication that allows you to spot pain points in your store so you can drive up performance. more Convert visitors into customers. Replay full session recordings to understand UX Easy to read insights and ecommerce specific segmentation Build a connection with your customers with post-purchase surveys Easy to read insights take the guesswork out of why a landing is not converting Centralize survey responses to better understand user feedback

4.8(Reviews)

Easily see your Sales by State report. Report sales by state for calculating sales tax. "Report Sales by State" allows merchants to easily generate detailed sales reports for each USA state. This app provides an easy-to-use interface where merchants can quickly see their total sales by state, as well as the number of orders in each state. With the help of this powerful data analysis app, merchants can focus on the states that have more potential in bringing them more sales and revenue. Merchants can also estimate sales tax per state. "Report Sales by State" allows merchants to easily generate detailed sales reports for each USA state. This app provides an easy-to-use interface where merchants can quickly see their total sales by state, as well as the number of orders in each state. With the help of this powerful data analysis app, merchants can focus on the states that have more potential in bringing them more sales and revenue. Merchants can also estimate sales tax per state. more Easily see a snapshot of all your sales by U.S. state. Easily sort U.S. states by the most number of orders. Easily sort U.S. states by the most amount of sales. Custom feature requests welcomed! Fast support in 1-2 hours if not 24hrs.

4.8(Reviews)

Easily integrate with PostHog in one simple, no-code and plug-n-play setup. Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements. Easily send data from your store to PostHog and leverage its features. PostHog provides an extensive suit of tools to build successful products. Product Analytics, Session Replays, Experiments and more! Build custom reports, dashboard and funnels suited to your business requirements. more Plug-and-play. Track customers across all surfaces: storefront, checkout and post-purchase. Compatible with Checkout Extensibility. Simplified customer privacy and GDPR compliance.

5.0(Reviews)

Effortlessly track profit and loss, growth channels, customer LTV and behavior all-in-one app. Pliable equips consumer brands with insights and reports for critical business decisions to scale growth. Track sales across platforms, profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, ad spend and revenue attribution, shareable email reports, CAC payback tools, and industry-leading cohort analysis. Pliable equips consumer brands with insights and reports for critical business decisions to scale growth. Track sales across platforms, profit, calculate precise lifetime value (LTV) and marketing analytics, and identify patterns in customer purchase behavior. Comprehensive integrations pull the metrics that matter into one app, with an automated P&L dashboard, ad spend and revenue attribution, shareable email reports, CAC payback tools, and industry-leading cohort analysis. more P&L- Make decisions with key metrics on one real-time dashboard (Shopify+Amazon) LTV insights- Measure CLTV for audience segments for long term growth Channel Analytics - Attribution overview, anomaly detection, campaign drill down Product Analytics- Analyze product trends across marketplaces and by category. Campaign Analysis- see CAC & Revenue trends for channel and audience segments

0.0(Reviews)

A multichannel AI analytics platform built to unify your ecommerce data and actively grow revenue. Centralize 45+ data sources in one dashboard. Track profit and loss, acquisition (ad spend, blended CAC, ROAS, MER, top-performing ads), retention (LTV, cohorts), merchandising (product performance, inventory) with out-of-the-box dashboards—or build custom metrics and reports. Polar even grows your revenue by recovering Klaviyo’s missed store abandoners, enriching ads for better ROAS with server-side attribution, and building 1:1 customer journeys on Klaviyo that test & optimize themselves. Centralize 45+ data sources in one dashboard. Track profit and loss, acquisition (ad spend, blended CAC, ROAS, MER, top-performing ads), retention (LTV, cohorts), merchandising (product performance, inventory) with out-of-the-box dashboards—or build custom metrics and reports. Polar even grows your revenue by recovering Klaviyo’s missed store abandoners, enriching ads for better ROAS with server-side attribution, and building 1:1 customer journeys on Klaviyo that test & optimize themselves. more 1-click integrations: Shopify, Amazon, Google, Meta, Tiktok, Klaviyo, and more Custom reports & KPIs: Spend, CAC, LTV, ROAS, CVR, Cohorts, Inventory, and more Missed revenue detection: Recover Klaviyo’s lost abandoners automatically Attribution accuracy: Track more conversions with Polar’s server-side pixel Omnichannel reporting: One view across brands, stores, markets and channels

4.9(Reviews)

True Marketing Attribution, Ad Intelligence & Anomaly Detection powered by D2C Semantic Layer Your AI-powered marketing analyst that never sleeps. Stop reconciling conflicting numbers from different platforms (Meta, Google, etc), and Shopify. Get true multi-touch attribution powered by D2C context. Know which campaigns drive real revenue and why. AI agents automatically detects drops/spikes, diagnoses root causes, and optimizes ad spend in seconds. Your AI-powered marketing analyst that never sleeps. Stop reconciling conflicting numbers from different platforms (Meta, Google, etc), and Shopify. Get true multi-touch attribution powered by D2C context. Know which campaigns drive real revenue and why. AI agents automatically detects drops/spikes, diagnoses root causes, and optimizes ad spend in seconds. more Find Why Performance Drops in Seconds with AI Root Cause Analysis Creative Intelligence That Shows What Works and Why Auto-Optimize Ad Budgets Based on Actual Profit Impact True Multi-Touch Attribution with D2C Context Unified Marketing Dashboard with Business Context

5.0(Reviews)

Stop losing sales: AI, replays, heatmaps, surveys & checkout recording optimize conversions fast Trusted by 7,000+ Shopify stores to recover lost sales with session recording. Propel Replay shows you where shoppers abandon cart so you can fix the friction. Record checkout sessions on Shopify Plus, understand replays with AI, use heatmaps to spot ignored buttons, and run surveys to learn why shoppers didn't buy. Running ads? Identify bots and competitors draining your budget. AI insights flag conversion drops before they hurt revenue. CRO from real customer behavior. Installs in minutes. Trusted by 7,000+ Shopify stores to recover lost sales with session recording. Propel Replay shows you where shoppers abandon cart so you can fix the friction. Record checkout sessions on Shopify Plus, understand replays with AI, use heatmaps to spot ignored buttons, and run surveys to learn why shoppers didn't buy. Running ads? Identify bots and competitors draining your budget. AI insights flag conversion drops before they hurt revenue. CRO from real customer behavior. Installs in minutes. more Watch LIVE & recorded session replays to spot friction & cart abandonment No time to watch replays? Ask the AI Assistant what's costing you sales Use heatmaps to spot ignored add-to-cart buttons, distractions & broken layouts Run on-site surveys to learn why shoppers didn't buy or abandoned checkout Spot bots & competitor clicks draining your ad spend with IP & traffic source

4.9(Reviews)

Recover the abandoned carts Klaviyo misses. More revenue, no flow changes. Your Klaviyo flows don’t recover every abandoned cart when some abandons aren’t linked to an actionable contact at the right time. QTrack links more abandons and visits to contacts (mobile and desktop) and sends them into Klaviyo as usable events to trigger your existing automations, without changing your flows. So you can follow up more high-intent shoppers. These signals can also power WhatsApp scenarios via Wax or Simio. Designed to support GDPR requirements. Easy to install. Your Klaviyo flows don’t recover every abandoned cart when some abandons aren’t linked to an actionable contact at the right time. QTrack links more abandons and visits to contacts (mobile and desktop) and sends them into Klaviyo as usable events to trigger your existing automations, without changing your flows. So you can follow up more high-intent shoppers. These signals can also power WhatsApp scenarios via Wax or Simio. Designed to support GDPR requirements. Easy to install. more Recover the abandoned carts Klaviyo doesn't see Capture anonymous visitors for your recovery flows Activate your existing Klaviyo flows — no setup changes Cross-device recovery (mobile + desktop) GDPR compliant — legitimate interest basis

5.0(Reviews)

Feed Meta with high-quality events to decrease your Cost per Acquisition Identify MORE visitors or add to cart and get every single customer event. Send them efficiently to your media thanks to AI. Boost targeting & ROAS. Allow your media to drop CPA Facing stricter privacy standards, your advertising campaigns are underperforming due to a loss of essential data for targeting algorithms. We provide high-value customer data, including predictive-LTV. Our solution fit all major platforms (Meta, Google, TikTok, Klaviyo, etc.) and GTM. GDPR and adblockers compatible. Identify MORE visitors or add to cart and get every single customer event. Send them efficiently to your media thanks to AI. Boost targeting & ROAS. Allow your media to drop CPA Facing stricter privacy standards, your advertising campaigns are underperforming due to a loss of essential data for targeting algorithms. We provide high-value customer data, including predictive-LTV. Our solution fit all major platforms (Meta, Google, TikTok, Klaviyo, etc.) and GTM. GDPR and adblockers compatible. more Plug-and-play : install in minutes, not days Automatically send data to your media to improve targeting Increase revenues with better ads targeting

5.0(Reviews)

Realtime analytics for your store. Track live visitors, carts and abandoned checkouts as they happen RealtimeStack shows you exactly what's happening in your store the moment it happens. Track every product view, search, cart addition, checkout and abandonment in real time — live data, not yesterday's reports. Explore customer activity in a 3D world view and live tables that update instantly. Spot broken links, catch out-of-stock demand, see where traffic comes from and measure ad campaigns as they run, before problems cost you sales. Built for merchants who want to see, not guess. RealtimeStack shows you exactly what's happening in your store the moment it happens. Track every product view, search, cart addition, checkout and abandonment in real time — live data, not yesterday's reports. Explore customer activity in a 3D world view and live tables that update instantly. Spot broken links, catch out-of-stock demand, see where traffic comes from and measure ad campaigns as they run, before problems cost you sales. Built for merchants who want to see, not guess. more Live feed of every customer action — views, searches, carts and checkouts Spot behaviour trends instantly with live, auto-updating data tables World map showing real-time locations of your active shoppers Track and measure the impact of your ad campaigns in real time and historically Instant visibility into bots, broken links and out-of-stock product demand

4.8(Reviews)

Build custom reports, automate reports & analytics, and reconcile data from key integrations easily Report Pundit is the advanced custom reports and analytics tool for your store. Generate unlimited custom detail reports and dashboards, start from 150+ pre-built sales, tax reports, payout, profit, fulfillment, customer, markets, POS and Inventory reports. Refine with filters, calculated columns, custom metrics, & custom API fields. Pull data from metafields, tags, & line items. Multi-store and currency. Export, schedule, & share to Excel, CSV, PDF, Slack, & Google Sheets, Free customization. Report Pundit is the advanced custom reports and analytics tool for your store. Generate unlimited custom detail reports and dashboards, start from 150+ pre-built sales, tax reports, payout, profit, fulfillment, customer, markets, POS and Inventory reports. Refine with filters, calculated columns, custom metrics, & custom API fields. Pull data from metafields, tags, & line items. Multi-store and currency. Export, schedule, & share to Excel, CSV, PDF, Slack, & Google Sheets, Free customization. more Better Reports & Advanced Reports: Automated custom email reports and save hours Live Human Support to Build Your Custom Reports Instantly Access data from tags, metafields, line-item properties & payout reconciliation Multi-Store Reports: Get one view of sales across stores, Markets & currencies Export, Automate & Email/Schedule Reports: Excel, CSV, PDF, Slack & Google Sheet

5.0(Reviews)

Custom reports & analytics for sales, inventory, orders & customers. Schedule, export & share. Report Toaster is a powerful reporting & analytics app for Shopify merchants. Access realtime data to create, schedule and export reports across all of your shops. All reports are fully customizable, so you can create your own custom reports with customized charts for presentations, or we'll do it for you. Best of all, use our AI report builder to easily create any report. Create calculated fields to track inventory history, setup an aging report, or get data from tags or metafields. Report Toaster is a powerful reporting & analytics app for Shopify merchants. Access realtime data to create, schedule and export reports across all of your shops. All reports are fully customizable, so you can create your own custom reports with customized charts for presentations, or we'll do it for you. Best of all, use our AI report builder to easily create any report. Create calculated fields to track inventory history, setup an aging report, or get data from tags or metafields. more Start with one of our 150+ reports, then customize and save better reports Export and download reports as PDF or CSV to share via email or analyze in Excel Scheduled reports for automated delivery via email, SMS or Slack Share live sales report and inventory report links with staff or third-parties Use multi-store reporting to report and compare data from multiple shops

4.9(Reviews)

E-Commerce Growth OS: Customer Analytics, Tracking, Attribution & Marketing Automation. RetentionX unifies customer analysis, conversion tracking, attribution, and automation into one platform. With 100+ tools, intuitive UI, and hands-on support, RetentionX helps customer-obsessed teams maximize growth, customer lifetime value, aov, retention, acquisition, and grow profitably while simplifying tech stacks. RetentionX unifies customer analysis, conversion tracking, attribution, and automation into one platform. With 100+ tools, intuitive UI, and hands-on support, RetentionX helps customer-obsessed teams maximize growth, customer lifetime value, aov, retention, acquisition, and grow profitably while simplifying tech stacks. more Customer Intelligence: LTV, cohorts, RFM, attribution & product insights Identity & Tracking: Server-side, cross-device. Resolve anonymous sessions Automated Audiences: Create & sync segments to Klaviyo, Meta, Google and TikTok Auto Merchandising: Sort products & collections based on real conversion data Conversion API: Push enriched events to ad platforms for to optimize spend

5.0(Reviews)

Unify your growth stack into always-on analytics with root-cause answers to protect ROAS daily. Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next. Most brands can't explain why ROAS drops. Metrics shift across Shopify, Meta, Google, and Klaviyo — but no single tool connects the dots or tells you why. Out of the Blue does. Built-in root-cause analysis identifies the likely driver across channels the moment performance changes — so your team acts in minutes, not days. Connects to 60+ data sources. Daily and weekly summaries surface the top 3 things that changed, why it happened, and exactly what to do next. more Stop flying blind — one view of ROAS, CVR & revenue across every channel Get alerted before a bad day becomes a bad week — with the cause identified Daily + weekly summaries highlighting the top 3 things that need your attention. Catch drift before it hits your numbers — auto-baselines + forecasting Ask questions in plain English and get answers in seconds — no SQL & analyst

5.0(Reviews)

SegMetrics unifies marketing data for precise ad tracking, revenue insights, and performance boosts. SegMetrics differentiates itself by merging diverse marketing data streams into a single, easy-to-use dashboard. It delivers precise ad attribution, tracks customer journeys, and integrates with over 100 marketing tools. This platform solves the problem of fragmented data, enabling merchants to understand which campaigns truly drive revenue. Its robust analytics, real-time insights, and user-friendly interface help optimize marketing strategies, making it indispensable for modern businesses. SegMetrics differentiates itself by merging diverse marketing data streams into a single, easy-to-use dashboard. It delivers precise ad attribution, tracks customer journeys, and integrates with over 100 marketing tools. This platform solves the problem of fragmented data, enabling merchants to understand which campaigns truly drive revenue. Its robust analytics, real-time insights, and user-friendly interface help optimize marketing strategies, making it indispensable for modern businesses. more Ad Attribution: Precisely track ad performance and revenue impact. Full Customer Journey: Monitor the buyer's path from lead to sale. Unified Reporting: Combine 100+ tools for clear, actionable marketing insights.

0.0(Reviews)

Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions. sellerboard delivers actionable real-time profit analytics with unparalleled accuracy and level of detail. See your profits & losses at a glance in a real-time dashboard or drill down into any period of time, product, order or expense (e.g. ad costs, COGS, shipping, payment fees, return costs, taxes, etc). sellerboard integrates with marketing channels and syncs ad costs, sales and attribution by product or UTM tag. sellerboard delivers actionable real-time profit analytics with unparalleled accuracy and level of detail. See your profits & losses at a glance in a real-time dashboard or drill down into any period of time, product, order or expense (e.g. ad costs, COGS, shipping, payment fees, return costs, taxes, etc). sellerboard integrates with marketing channels and syncs ad costs, sales and attribution by product or UTM tag. more Analyze profits by period, product, brand, etc. in an intuitive live dashboard Track your Customer Life Time Value and plan your Customer Acquisition Costs Download flexible spreadsheet reports or receive them via email Enter your COGS by batch, period, as a % of the price, or as fixed values Track your advertising efficiency by product and/or UTM tag

4.3(Reviews)

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About UTM tracking Apps for Shopify

UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.

When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.

The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.