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Browse 77,621 Italian WooCommerce stores with revenue estimates, tech stacks, and contact information.
Updated October 1, 2026
| Category | Stores | % of Italian Stores |
|---|---|---|
| Food & Beverage | 9,674 | 12.5% |
| Home & Garden | 6,888 | 8.9% |
| B2B / Wholesale | 3,941 | 5.1% |
| Health & Wellness | 3,543 | 4.6% |
| Fashion & Apparel | 3,352 | 4.3% |
| Art & Collectibles | 2,717 | 3.5% |
| Industrial & Scientific | 2,465 | 3.2% |
| Beauty & Personal Care | 2,346 | 3.0% |
| Automotive | 2,294 | 3.0% |
| Sports & Outdoors | 2,236 | 2.9% |
| Travel & Luggage | 1,935 | 2.5% |
| Jewelry & Accessories | 1,898 | 2.4% |
| Education & Learning | 1,852 | 2.4% |
| Books & Media | 1,654 | 2.1% |
| Marketplace / Aggregator | 1,464 | 1.9% |
| Luxury Goods | 992 | 1.3% |
| Party & Events | 979 | 1.3% |
| Electronics & Gadgets | 948 | 1.2% |
| Music & Instruments | 813 | 1.0% |
| Digital Goods | 665 | 0.9% |
| Pets | 585 | 0.8% |
| Unknown | 544 | 0.7% |
| Eco-Friendly & Sustainable | 534 | 0.7% |
| Office Supplies | 526 | 0.7% |
| Charity / Nonprofit | 452 | 0.6% |
| Hobbies & Crafts | 436 | 0.6% |
| Print-on-Demand / Dropshipping | 409 | 0.5% |
| Toys & Games | 396 | 0.5% |
| Baby & Kids | 364 | 0.5% |
| Religious & Spiritual | 355 | 0.5% |
| DIY & Tools | 351 | 0.5% |
| Cannabis & CBD | 167 | 0.2% |
| Adult Products | 149 | 0.2% |
| Ethnic & Cultural Goods | 122 | 0.2% |
| Gaming & Esports | 113 | 0.1% |
| Subscription Boxes | 85 | 0.1% |
| Outdoor & Survival Gear | 9 | 0.0% |
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There are currently 77,621 active WooCommerce stores based in Italy.
Food & Beverage is the largest category with 9,674 stores, followed by Home & Garden and B2B / Wholesale.
The most popular themes among Italian stores are hello-elementor, divi, astra.
Discover the thriving ecommerce ecosystem in Italy. Our database includes 77,621 verified WooCommerce stores, complete with revenue estimates, technology stacks, and business intelligence. Whether you're researching competitors, seeking partnership opportunities, or analyzing market trends, StoreCensus provides the most comprehensive data on Italian online retailers.
Understanding the Italy ecommerce landscape is crucial for businesses looking to expand, compete, or partner in this market. Our data helps you identify successful stores, analyze revenue patterns, discover popular apps and themes, and find potential business opportunities. Track competitor strategies, find suppliers, or discover partnership opportunities with verified contact information.
Our database is continuously updated to ensure you have access to the latest information about Italian WooCommerce stores. We track store launches, closures, revenue changes, app installations, and theme updates to give you real-time market intelligence.