StoreCensus

Browse All Shopify Apps

Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.

Zendesk enables customer interactions across messaging, phone, chat, email, social media, and more. This app for Zendesk Support and Chat arms your agents with all the information they need when replying to customer inquiries without having to leave the customer conversation. Instead of spending their time toggling between systems, agents can focus on building customer relationships and resolving inquiries faster. Everything you need lives in a single location, so that communication between you and your customers is efficient, relevant, and personal. This app for Zendesk Support and Chat arms your agents with all the information they need when replying to customer inquiries without having to leave the customer conversation. Instead of spending their time toggling between systems, agents can focus on building customer relationships and resolving inquiries faster. Everything you need lives in a single location, so that communication between you and your customers is efficient, relevant, and personal. more Solve customer service tickets faster with access to relevant customer data Process refunds and cancellations, directly from the Zendesk Support sidebar app With the click of a button, embed live chat in any storefront

3.5(67 Reviews)

Print and share online PDF catalogs for wholesale & retail. Generates line sheets & order forms. Elevate your wholesale process with CatalogAce. Create professional, customizable catalogs, line sheets, price lists effortlessly. Import Shopify products with one click, transform product pages to PDFs, accept orders via your catalogs. Personalize layout, support QR/barcodes, sort products, store catalogs in the cloud for smooth sharing. No design skills needed, CatalogAce streamlines your wholesale process, letting you concentrate on driving sales. Join us and Ace your business today! Elevate your wholesale process with CatalogAce. Create professional, customizable catalogs, line sheets, price lists effortlessly. Import Shopify products with one click, transform product pages to PDFs, accept orders via your catalogs. Personalize layout, support QR/barcodes, sort products, store catalogs in the cloud for smooth sharing. No design skills needed, CatalogAce streamlines your wholesale process, letting you concentrate on driving sales. Join us and Ace your business today! more Create your own PDF shoppable & print catalogs and flip books in an instant Make catalogs with our ready-to-use templates or use our drag and drop tools Unlimited customization with QR Codes, wholesale discount & tax rules, and more! Embeddable into your Shopify store; sell your products directly from your PDF! Catalog and brochure conversion tracking to grow your retail & wholesale channel

3.4(48 Reviews)

Drive sales with positive reviews from loving photos and videos. Easy to import reviews. With A2Reviews you can easily manage reviews on your website. The products that are selling on your store will get an increase in purchase rate and increase the rate of customers returning to buy the product. Because provide a smart solution for importing and exporting product reviews. Easily collect reviews from customers who have purchased a product. With A2Reviews you can easily manage reviews on your website. The products that are selling on your store will get an increase in purchase rate and increase the rate of customers returning to buy the product. Because provide a smart solution for importing and exporting product reviews. Easily collect reviews from customers who have purchased a product. more The review importer from Amazon and AliExpress is easy and fast to use. The review editor is intuitive, easy to use, and supports many tools. The display of languages is diverse, supporting most languages in the world.

3.4(36 Reviews)

Get an accurate multi-device stock count by scanning barcodes or by manually counting inventory. Select products by Shopify location, scan inventory barcodes or manually count items, and let the app correct stock errors and zero-out uncounted products. No separate mobile scanning app needed. Do your inventory stocktake in the browser with a handheld scanner or in the Shopify mobile/POS app using your phone’s camera. Get an inventory valuation and a detailed CSV report with your before and after stock count. A strong Stocky replacement and inventory scanner. Select products by Shopify location, scan inventory barcodes or manually count items, and let the app correct stock errors and zero-out uncounted products. No separate mobile scanning app needed. Do your inventory stocktake in the browser with a handheld scanner or in the Shopify mobile/POS app using your phone’s camera. Get an inventory valuation and a detailed CSV report with your before and after stock count. A strong Stocky replacement and inventory scanner. more Use a barcode scanner or scan from the POS Go or on Shopify Mobile with a camera Stocktake with multiple devices at the same time to speed up counting Support for weight/price embedded barcodes, adding stock, and cycle counting View available, committed, and reserved inventory to get an accurate stock count Detailed stock valuation and a CSV format report of your old and new inventory

3.4(24 Reviews)

Block countries, IPs, VPNs and bots to protect your store from unwanted traffic and redirect users. Protect your online store by blocking visitors based on country, state, IP address, IPv4, IPv6, VPN, proxy and bots. Create IP whitelists and blacklists, block IP ranges, redirect restricted visitors to a custom URL, and customize blocked pages with password protection. Reduce unwanted traffic, control store access by location, manage visitor access with flexible geo-blocking rules, and protect your content with right-click disable. Prevent unauthorized access, reduce fraud, and secure content. Protect your online store by blocking visitors based on country, state, IP address, IPv4, IPv6, VPN, proxy and bots. Create IP whitelists and blacklists, block IP ranges, redirect restricted visitors to a custom URL, and customize blocked pages with password protection. Reduce unwanted traffic, control store access by location, manage visitor access with flexible geo-blocking rules, and protect your content with right-click disable. Prevent unauthorized access, reduce fraud, and secure content. more Block Countries, IPs, VPNs & Proxies to Stop Fraud Geo Redirect, Custom Block Pages & Password Protection IP Whitelist, Blacklist, IP Range Blocking and Bulk IP Management Real-Time Visitor Analytics, Bot Detection and Fraud Protection Protect Your Store with Country Blocking, VPN Blocking and Smart Rules

3.4(23 Reviews)

Partner with Woolworths Group across Big W, Woolworths and Everyday Rewards, all from one place. With Woolworths MarketPlus (formerly MyDeal app), you can seamlessly integrate your Shopify store to sell across multiple high-traffic marketplaces within the Woolworths Group ecosystem. This allows you to efficiently list your products, sync inventory, and manage all your orders directly from your Shopify admin, all while boosting your brand's online visibility and reaching millions of new customers. With Woolworths MarketPlus (formerly MyDeal app), you can seamlessly integrate your Shopify store to sell across multiple high-traffic marketplaces within the Woolworths Group ecosystem. This allows you to efficiently list your products, sync inventory, and manage all your orders directly from your Shopify admin, all while boosting your brand's online visibility and reaching millions of new customers. more Sell on Big W Market, Everyday Market and Everyday Rewards Shop using Shopify. Sync inventory tracked by Shopify with Woolworths MarketPlus listings. Fulfill Woolworths MarketPlus orders directly from Shopify. Create new Woolworths MarketPlus listings directly from Shopify.

3.5(19 Reviews)

Build your fashion store in a few clicks and start selling designer products without inventory. BrandsSync allows you to find the best fashion products in dropshipping for your Shopify store. Import thousands of original designer products with a single click: thousands of branded products for your shop and new daily arrivals. Ship your products from the Brandsdistribution warehouse directly to your customers. Direct shipments to final customers throughout Europe, USA and many other countries. BrandsSync allows you to find the best fashion products in dropshipping for your Shopify store. Import thousands of original designer products with a single click: thousands of branded products for your shop and new daily arrivals. Ship your products from the Brandsdistribution warehouse directly to your customers. Direct shipments to final customers throughout Europe, USA and many other countries. more Up-to-date catalog with thousands of the most known fashion brands Reliable supplier with years of experience. Sell only original fashion products Fast and reliable shipping to over 170 countries.

3.4(18 Reviews)

Grow your BestBuy CA business with the best-in-class Best Buy CA integration solution. The Best Buy CA integration app offers multichannel selling opportunities and helps sellers easily connect their Shopify Store with the Best Buy CA marketplace. Sync products, inventory, and orders with Shopify, and any update on one platform will automatically be reflected on the other. The Best Buy CA integration app offers multichannel selling opportunities and helps sellers easily connect their Shopify Store with the Best Buy CA marketplace. Sync products, inventory, and orders with Shopify, and any update on one platform will automatically be reflected on the other. more Multi-location warehouse management helps you manage inventory as per location. Offer discounted product prices on Best Buy CA and attract more shoppers online. Edit and customize product prices before uploading them on Best Buy Canada. Set in-app threshold inventory limit and get low stock alert before stock out.

3.4(18 Reviews)

Use Zegsu's Short Link - URL Shortener to shorten long URLs to short links with your custom domain. The Short Link - URL Shortener app is a game changer for store owners seeking a cleaner online presence. Transforming long, complex URLs into concise, memorable ones, it enhances the sharability of product pages on social platforms, thereby boosting traffic. Ideal for all merchants, especially those frequently advertising or collaborating with influencers. The app’s tracking function is also crucial, offering insights on click origins, which informs marketing strategy. The Short Link - URL Shortener app is a game changer for store owners seeking a cleaner online presence. Transforming long, complex URLs into concise, memorable ones, it enhances the sharability of product pages on social platforms, thereby boosting traffic. Ideal for all merchants, especially those frequently advertising or collaborating with influencers. The app’s tracking function is also crucial, offering insights on click origins, which informs marketing strategy. more Shorten URLs: Transform lengthy, complex links into share-friendly, concise URLs Domain Name: Maintain your brand integrity with domain-specific short URLs Social Sharing: Enhanced URL format ideal for influencer marketing Detailed Click Analytics: Gain actionable insights with real-time link tracking Marketing Optimization: Strategise with precise location and click data

3.5(12 Reviews)

The Ultimate AI Alt Text Generator for Alt Text, Product Descriptions, and Meta Title & Descriptions Caseo helps merchants automatically optimize their store’s accessibility and SEO by generating high-quality alt text and meta descriptions for product, blog, and collections. Once installed, the app scans your content and uses AI to create descriptions that improve search engine visibility while also meeting accessibility standards. Merchants can choose to manually approve suggestions or enable autopilot mode, which continuously updates new content with minimal oversight. Multi Languages avail. Caseo helps merchants automatically optimize their store’s accessibility and SEO by generating high-quality alt text and meta descriptions for product, blog, and collections. Once installed, the app scans your content and uses AI to create descriptions that improve search engine visibility while also meeting accessibility standards. Merchants can choose to manually approve suggestions or enable autopilot mode, which continuously updates new content with minimal oversight. Multi Languages avail. more AI Alt Text Generator: Single or Bulk for Products, Blogs and Collections Generate Meta Titles & Descriptions for products, blogs and collection pages Leverage AI to Create Engaging and Optimized Product Descriptions Craft persuasive ad copy optimized for Google Ads and Facebook with AI

3.4(11 Reviews)

Your AI analyst for Google Analytics. Accurate tracking, alerts, and clear weekly actions. Analytics Agent helps Shopify merchants trust their GA4 data and take action faster. Run AI-powered GA4 audits, fix tracking issues in one click, and get alerts when traffic spikes or drops. Receive Mission Briefs with clear weekly priorities. Improve Google and AI visibility with structured data audits, competitor comparisons, and safe optimisation suggestions. Track traffic and revenue from AI assistants like ChatGPT and Gemini. Analytics Agent helps Shopify merchants trust their GA4 data and take action faster. Run AI-powered GA4 audits, fix tracking issues in one click, and get alerts when traffic spikes or drops. Receive Mission Briefs with clear weekly priorities. Improve Google and AI visibility with structured data audits, competitor comparisons, and safe optimisation suggestions. Track traffic and revenue from AI assistants like ChatGPT and Gemini. more GA4 Health Audit — Get a clear score and see what’s missing or misconfigured One-Click GA4 Fixes — Automatically apply recommended tracking improvements Mission Briefs — Weekly and monthly summaries with clear actions to take Traffic Anomaly Alerts — Get notified when traffic spikes or suddenly drops AI Search Visibility Checks — Audit structured data and compare to competitors

3.4(10 Reviews)

配送料の削減と業務の効率化を同時に実現できる、国内唯一のアプリ 「配送料が高くて利益を圧迫している」「送り状の印刷に手間がかかる」── そんなお悩みはありませんか?プラスシッピングなら、配送コストの削減と業務効率化を同時に実現。ご申込のみで、ヤマト運輸・佐川急便・日本郵便を利用可能。公示価格より安く利用でき、60サイズなら最安499円(税別)で発送できます。荷量は1個から対応でき、集荷・持込の選択に加え、冷蔵・冷凍配送もサポートしています。また、Shopify管理画面とシームレスに連携し、注文管理から配送サービスの選択、日時指定、送料決済、送り状印刷、発送通知メール、追跡番号の連携までを一元管理。これまでCSVファイルや複数のアプリで分散していた作業をまとめて効率化できます。その実績は高く評価され、「Shopify Fast-Growing App Developer of the Year 2023」を受賞。配送料以外の追加コストは一切かかりません。さらに2026年5月25日には発送代行機能が追加!自家発送と発送代行を組み合わせることも可能です。今すぐプラスシッピングの圧倒的コスパをご実感ください。 「配送料が高くて利益を圧迫している」「送り状の印刷に手間がかかる」── そんなお悩みはありませんか?プラスシッピングなら、配送コストの削減と業務効率化を同時に実現。ご申込のみで、ヤマト運輸・佐川急便・日本郵便を利用可能。公示価格より安く利用でき、60サイズなら最安499円(税別)で発送できます。荷量は1個から対応でき、集荷・持込の選択に加え、冷蔵・冷凍配送もサポートしています。また、Shopify管理画面とシームレスに連携し、注文管理から配送サービスの選択、日時指定、送料決済、送り状印刷、発送通知メール、追跡番号の連携までを一元管理。これまでCSVファイルや複数のアプリで分散していた作業をまとめて効率化できます。その実績は高く評価され、「Shopify Fast-Growing App Developer of the Year 2023」を受賞。配送料以外の追加コストは一切かかりません。さらに2026年5月25日には発送代行機能が追加!自家発送と発送代行を組み合わせることも可能です。今すぐプラスシッピングの圧倒的コスパをご実感ください。 more まずはインストール! インストール後、基本情報を入力しサービス申込み サービス申込み後、各配送会社からの連絡を待ち、送り状台紙を受け取る サブスクリプションを承認したら、利用開始!

3.5(9 Reviews)

Customisable video embeds for UGC, Instagram, TikTok - fast page speeds and shoppable videos. Make the most of your video content & UGC to drive more sales with high converting shoppable video experiences. Upload Instagram Reels, TikTok Videos, YouTube videos and your own video content. Add homepage video, product page video with completely customisable widget like video stories, video carousels, video feeds, video gallery and more. Track video performance with analytics and engage customers with video built for site speed. Make the most of your video content & UGC to drive more sales with high converting shoppable video experiences. Upload Instagram Reels, TikTok Videos, YouTube videos and your own video content. Add homepage video, product page video with completely customisable widget like video stories, video carousels, video feeds, video gallery and more. Track video performance with analytics and engage customers with video built for site speed. more Interactive shoppable videos and images Customisable widgets: video carousel, video gallery, video grid, video stories Sync content from TikTok, Instagram, YouTube and upload your own content Fast and lightweight video delivery without impacting page speed Easy to use with great support and instant chat

3.4(8 Reviews)

Upload any custom fonts & Google fonts you wish and give your site an elegant look Introducing AnyFont - A powerful font management app that simplifies font customization for your storefront. With AnyFont, you can easily change fonts without needing any CSS knowledge. Choose from an extensive range of fonts, including Google and custom fonts up to 20MB. With faster load times, as fonts are stored on Files, AnyFont is an essential tool for anyone looking to enhance their website's design Introducing AnyFont - A powerful font management app that simplifies font customization for your storefront. With AnyFont, you can easily change fonts without needing any CSS knowledge. Choose from an extensive range of fonts, including Google and custom fonts up to 20MB. With faster load times, as fonts are stored on Files, AnyFont is an essential tool for anyone looking to enhance their website's design more GDPR compliant: Choose from over 1000+ fonts and integrate them via Google Fonts Upload any local & custom fonts. Customize font styles with live view Assign separate fonts for headings and body text, select any position on website

3.4(7 Reviews)

Present your negotiated LTL freight rates with XPO as options in the checkout process. Connect your XPO Logistics account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. Connect your XPO Logistics account and use your negotiated rates to offer real-time LTL freight quotes on orders that can't be shipped, or are too expensive to ship through postal and parcel networks. Offer options for services like liftgate delivery, residential delivery, and hold-at-terminal. Capture revenue 24/7 and stop requiring customers to call for a freight quote before placing an order. more Accurately quote orders with multiple items that have different freight classes. Support for orders sourced from multiple warehouses or drop ship locations. Supported origins: USA. Supported destinations: Canada, USA.

3.5(6 Reviews)

Automatically offer a reward to your loyal customers who purchase items from your store. AutoRaf is an automated system to incentivize purchasing through a reoccurring raffle of recent customers. Offer a reward to your lucky customers and direct them back to your store! A quick and easy setup of one, or more raffles, and the app will take care of the rest. AutoRaf is an automated system to incentivize purchasing through a reoccurring raffle of recent customers. Offer a reward to your lucky customers and direct them back to your store! A quick and easy setup of one, or more raffles, and the app will take care of the rest. more Create one or more recurring raffles Configure each raffle with various options based on your specific needs Customize the reward email

3.4(4 Reviews)

Publish products to Whatnot for Livestream and Buy It Now sales. Orders and shipping info sync back! Bring your Shopify catalog to life on Whatnot, the live-commerce marketplace where real-time engagement drives instant sales. Publish products directly from Shopify and sell during livestreams or through the always on marketplace. Orders sync automatically to Shopify, keeping fulfillment, tracking, and inventory aligned – eliminating manual workflows and supporting scale without added complexity. Bring your Shopify catalog to life on Whatnot, the live-commerce marketplace where real-time engagement drives instant sales. Publish products directly from Shopify and sell during livestreams or through the always on marketplace. Orders sync automatically to Shopify, keeping fulfillment, tracking, and inventory aligned – eliminating manual workflows and supporting scale without added complexity. more Sell at scale with a unified catalog between Shopify and Whatnot Automated orders and real-time inventory sync Update your inventory in real-time as items sell on either platform

3.5(2 Reviews)

Zeal FormFactory allowing you to create any custom forms with intuitive functionalities. Zeal FormFactory, developed by ZealousWeb, is a highly effective application for creating custom forms with ease. Its intuitive functionalities enable users to create a wide variety of custom forms, saving time and effort. With Zeal FormFactory, building dynamic forms is a breeze, making it a top choice for anyone in need of a powerful form building solution. Zeal FormFactory, developed by ZealousWeb, is a highly effective application for creating custom forms with ease. Its intuitive functionalities enable users to create a wide variety of custom forms, saving time and effort. With Zeal FormFactory, building dynamic forms is a breeze, making it a top choice for anyone in need of a powerful form building solution. more Create and manage multiple custom forms with ease. Customize fields and design to match your brand style. Get form submissions as PDF via email automatically.

3.5(2 Reviews)

Show shoppers clear delivery dates before they buy. Set cutoff and shipping schedules in minutes. Smart Delivery Dates shows shoppers a delivery-date message on product pages based on your cutoff time and fulfillment schedule. Configure shipping days, lead time, product or collection targeting, and theme app block placement, then review delivery-promise analytics as order history builds. Smart Delivery Dates shows shoppers a delivery-date message on product pages based on your cutoff time and fulfillment schedule. Configure shipping days, lead time, product or collection targeting, and theme app block placement, then review delivery-promise analytics as order history builds. more Show delivery-date messages on product pages Configure cutoff time, shipping days, and lead time Target all products, selected products, or collections Review promise analytics as fulfillment history builds Use a theme app block without script tags or theme-file writes

3.5(2 Reviews)

This app transfers your orders automatically every single day. Save time and avoid errors. This app connects your Shopify webshop to your Billit administration. That’s why you don’t have to manually type out data, since the orders are transferred automatically to Billit. This is a real-time connection. You indicate when a Shopify order is transferred: When it is created, paid or partially paid. The correct price-details (e.g. order details) and customer-details are transferred to Billit. A detailed online manual is available. This app connects your Shopify webshop to your Billit administration. That’s why you don’t have to manually type out data, since the orders are transferred automatically to Billit. This is a real-time connection. You indicate when a Shopify order is transferred: When it is created, paid or partially paid. The correct price-details (e.g. order details) and customer-details are transferred to Billit. A detailed online manual is available. more Transfer your orders automatically into Billit. This saves time and cost. The taxes and ledgercodes are assigned correctly in Billit, avoiding errors. You don’t have to type data in both Billit and your webshop, so no double entry. Connect Shopify with your Billit software within 5 minutes!

3.4(0 Reviews)

📊 Shopify App Statistics & Insights

Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.

Looking for the Best Shopify Apps?

We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.

Browse by Main Categories

AnalyticsShippingDiscountsInventory syncUpsell and cross-sellDelivery and pickupCart customizationSEOAdsShipping ratesProduct reviewsThird-party logistics (3PL)Inventory optimizationBannersProduct variantsPage builderInvoices and receiptsPop-upsLoyalty and rewardsAccountingAffiliate programsBulk editorOrder trackingImage editorWorkflow automationImage galleryProduct bundlesBadges and iconsVideo and livestreamAccounts and loginDesign elements - OtherSocial proofBlogsProduct display - OtherLegalEmail marketingChatReturns and exchangesCurrency and translationStock alertsProduct contentCountdown timerFormsProduct comparisonNavigation and menusCheckout - OtherWishlistsMobile app builder3D/AR/VRFraudSearch and filtersPricing optimizationPricing quotesAbandoned cartDonationsOrders - OtherGeolocationERPDropshippingAnimation and effectsRetailStore locatorDigital productsCash on delivery (COD)MetafieldsSMS marketingWholesaleAnti theftContent - OtherCollectionsMarketplacesImages and media - OtherTaxesOrder editingStaff notificationsCustom file uploadWarranties and insuranceGift cardsOrder limitsStore data importerCustom products - OtherPricing - OtherAccessibilityPaymentsCookie consentGift wrap and messagesPre-ordersWeb pushEvent bookingGifts - OtherSearch and navigation - OtherSKU and barcodesShipping solutions - OtherNFTs and tokengatingGiveaways and contestsSubscriptionsMarketing - OtherSurveysOperations - OtherCustomer loyalty - OtherInventory - OtherStorefronts - OtherPrint on demand (POD)Product feedsFinances - OtherFAQNotifications - OtherSelling in person - OtherAdvertising - OtherPayment options - OtherSite optimization - OtherSecurity - OtherSocial trust - OtherPromotions - OtherUpsell and bundles - OtherHelpdeskSelling online - OtherInternationalization - OtherSourcing options - OtherSupport - OtherReturns and warranty - Other

Find the Perfect Shopify Apps for Your Store in 2026

Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.

Why Use Shopify Apps in 2026?

Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.

The right combination of Shopify apps can transform your online store by:

How to Choose the Right Shopify App in 2026

When selecting apps for your Shopify store, consider these critical factors:

Popular Shopify App Categories

Explore our comprehensive collection of Shopify apps across these essential categories:

Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.

Frequently Asked Questions About Shopify Apps

Are Shopify apps worth the investment?

Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.

How many Shopify apps should I install?

It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.

Can Shopify apps affect my store's loading speed?

Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.

What are the must-have Shopify apps for new stores?

New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.

Are free Shopify apps good enough or should I use paid ones?

While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.